Publicity Team Leader

Please note: These job descriptions were composed for medium to large sized outreaches with Impact World Tour. For smaller events not all positions or simplified procedures might be required, please apply common sense in determining the needs for your community.

Considerations for the Publicity Team Leader

Energetic and self-motivated
Detailed, inclusive and strategic
Good people skills and a team motivator

Responsibilities of Publicity Team Leader

Familiarize yourself with team, drawing up timeline and deadlines
Appoint Captains to lead teams in Public and Church Distribution
Build the team, encouraging members to bring interested people to the meetings

The Publicity Team Leader is responsible to oversee all the details of the distribution of free publicity, ensuring that preparations are done and distributions are completed according to the time schedules set by the IWT Coordinator and Executive Committee.
Procedure

Step One:
Familiarize yourself with all of the responsibilities of this team - in conjunction with the IWT Coordinator; draw up a timeline for events and deadlines for preparation.

Step Two:
Build the team and encourage members to bring interested people from other churches. You will also need to recruit teams of people to distribute the various publicity items.

Step Three:
Appoint two Captains to lead the following teams:

In larger cities you might want to divide the cities into sections and have 2 teams for each section.

Step Four:
Split the members of the team into one of these areas to assist the Captains.

Rogue advertising
Here are some fun and unique ideas you might want to use to raise the profile of IWT. Make sure you have permission to use these tools.

Chalking
With water soluble chalk write messages all over town “Impact World Tour is coming – date – location” “Don’t miss it – website”…

Table Tents
See if you can get some restaurants to agree to put advertising on their tables. Check with the IWT office if those items can be produced.
Costumes, funky hats, balloons…
Draw the attention to yourself in busy shopping or event areas, wear a sandwich board, hand out tickets or write messages on balloons hand them out to kids…